HomeMeta's business AI now handles 10 million conversations weekly
Meta is rarely mentioned in discussions of the top AI products today, yet its products continue to benefit from the growing interest in the technology. The company's business AI tools facilitated around 10 million conversations per week by late March, up from 1 million at the start of the year, Meta announced during its first-quarter earnings call on Wednesday.
This growth follows the company's recent expansion of its business AI assistant beta program across the U.S., EMEA, APAC, and LATAM.
Meta is not currently monetizing its business AI tools, offering them free to small businesses to build scale. However, CEO Mark Zuckerberg hinted that this could change in the near future.
"Business AIs are currently free for most businesses on our messaging apps, but as we make more progress, we expect to work toward a longer-term monetization model," Zuckerberg said during the call.
Meta has been integrating AI capabilities into its suite of business products across its platforms, and is working to power these products with its new large language model, Muse Spark. This is the first model released under the Meta Superintelligence Labs division, which was established last year.
The company reported strong traction for its creative AI tools during the quarter. "Usage of our ad creative tools is also scaling, with more than 8 million advertisers using at least one of our GenAI ad creative tools, and particularly strong adoption among small and medium-sized businesses. These tools are also improving performance, with advertisers using our video generation feature seeing more than 3% higher conversion rates in tests," CFO Susan Li said on the call.
The company is also launching the open beta of Meta Ads AI Connectors this week, allowing advertisers to connect their Meta ad account to an AI agent.
Zuckerberg noted that the company's apps collectively generated $885 million in revenue during the quarter, largely driven by demand for paid messaging on WhatsApp and app subscriptions. Earlier this month, the company began testing a WhatsApp Plus subscription that offers users custom icons, themes, and notification sounds.
The company reported a profit of $26.8 billion in the first quarter, up from $16.6 billion a year earlier. Revenue reached $56.3 billion, a 33% increase from last year.
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Meta is rarely mentioned in discussions of the top AI products today, yet its products continue to benefit from the growing interest in the technology. The company's business AI tools facilitated around 10 million conversations per week by late March, up from 1 million at the start of the year, Meta announced during its first-quarter earnings call on Wednesday.
This growth follows the company's recent expansion of its business AI assistant beta program across the U.S., EMEA, APAC, and LATAM.
Meta is not currently monetizing its business AI tools, offering them free to small businesses to build scale. However, CEO Mark Zuckerberg hinted that this could change in the near future.
"Business AIs are currently free for most businesses on our messaging apps, but as we make more progress, we expect to work toward a longer-term monetization model," Zuckerberg said during the call.
Meta has been integrating AI capabilities into its suite of business products across its platforms, and is working to power these products with its new large language model, Muse Spark. This is the first model released under the Meta Superintelligence Labs division, which was established last year.
The company reported strong traction for its creative AI tools during the quarter. "Usage of our ad creative tools is also scaling, with more than 8 million advertisers using at least one of our GenAI ad creative tools, and particularly strong adoption among small and medium-sized businesses. These tools are also improving performance, with advertisers using our video generation feature seeing more than 3% higher conversion rates in tests," CFO Susan Li said on the call.
The company is also launching the open beta of Meta Ads AI Connectors this week, allowing advertisers to connect their Meta ad account to an AI agent.
Zuckerberg noted that the company's apps collectively generated $885 million in revenue during the quarter, largely driven by demand for paid messaging on WhatsApp and app subscriptions. Earlier this month, the company began testing a WhatsApp Plus subscription that offers users custom icons, themes, and notification sounds.
The company reported a profit of $26.8 billion in the first quarter, up from $16.6 billion a year earlier. Revenue reached $56.3 billion, a 33% increase from last year.
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