HomeAmazon introduces AI-powered custom merchandise design
On Monday, Amazon rolled out a new AI-powered feature that lets anyone design custom merchandise. This expands competition for online merch platforms like Redbubble, Bonfire, Spring, Fourthwall, and others. The company says users can now generate product designs using AI prompts through the Alexa feature in the Amazon Shopping app.
With this feature, anyone can turn an idea into a design that can be printed on items ranging from apparel to tumblers, all available through Amazon’s print-on-demand service, Merch on Demand.
Amazon suggests the service is ideal for one-off designs, such as T-shirts for a family reunion, personalized gifts, or products featuring a portrait of your dog. (Of course, artists whose work was used to train AI models might feel differently about this.)
Once the design is created via prompts, Amazon handles production and delivery through Prime shipping, the company says.
This move places AI-generated merchandise directly within Amazon’s Shopping app, lowering the barrier for consumers who want to turn ideas into physical products but lack traditional design skills. While print-on-demand services have typically catered to creators and organizations, Amazon’s new feature could make AI-designed merchandise a standard shopping option.
Currently, the feature is only available in the U.S., Amazon notes. It’s free to use; customers only pay for the products themselves.
To use the feature, customers tap the Alexa icon at the bottom right of the Amazon Shopping app or search “customize” in the search bar and select the drop-down option. This opens an experience where users describe their idea to Alexa and see the design generated. They can then edit the design by clicking suggested actions or typing changes. Results can be shared with friends or family, who can each add the product to their own Amazon shopping carts.
The full list of supported merchandise includes T-shirts, V-necks, long-sleeve shirts, polo shirts, quarter zips, jerseys, hoodies, sweatshirts, tank tops, raglans, tumblers, and water bottles.
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On Monday, Amazon rolled out a new AI-powered feature that lets anyone design custom merchandise. This expands competition for online merch platforms like Redbubble, Bonfire, Spring, Fourthwall, and others. The company says users can now generate product designs using AI prompts through the Alexa feature in the Amazon Shopping app.
With this feature, anyone can turn an idea into a design that can be printed on items ranging from apparel to tumblers, all available through Amazon’s print-on-demand service, Merch on Demand.
Amazon suggests the service is ideal for one-off designs, such as T-shirts for a family reunion, personalized gifts, or products featuring a portrait of your dog. (Of course, artists whose work was used to train AI models might feel differently about this.)
Once the design is created via prompts, Amazon handles production and delivery through Prime shipping, the company says.
This move places AI-generated merchandise directly within Amazon’s Shopping app, lowering the barrier for consumers who want to turn ideas into physical products but lack traditional design skills. While print-on-demand services have typically catered to creators and organizations, Amazon’s new feature could make AI-designed merchandise a standard shopping option.
Currently, the feature is only available in the U.S., Amazon notes. It’s free to use; customers only pay for the products themselves.
To use the feature, customers tap the Alexa icon at the bottom right of the Amazon Shopping app or search “customize” in the search bar and select the drop-down option. This opens an experience where users describe their idea to Alexa and see the design generated. They can then edit the design by clicking suggested actions or typing changes. Results can be shared with friends or family, who can each add the product to their own Amazon shopping carts.
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