HomeUniversal Music, ElevenLabs Forge Co-Created AI Music Platform for Fans and Artists
Universal Music Group (UMG) announced on the 10th (US time) that it has entered into a multi-year licensing agreement and a broader strategic partnership with ElevenLabs, an AI audio research and product company. This marks ElevenLabs' first collaboration with a major record label.
The two companies will collaborate to build a new AI music creation platform leveraging licensed music and artist involvement. Still in development, this platform will offer fans innovative ways to create music alongside participating artists and songwriters, featuring remixes, medleys, new interpretations, and personalized voice experiences. The partnership will also expand into additional products and fan engagement opportunities in the future.
Lucian Grainge, Chairman and CEO of Universal Music Group, stated: "The most exciting possibilities in AI and music lie in placing artists, songwriters, and fans at the center. Both Universal Music Group and ElevenLabs believe that responsible AI can inspire music discovery, deepen artist-fan interaction, and create new revenue streams for creative communities. ElevenLabs' leadership in AI audio brings fresh energy to our expanding partner ecosystem, working together to explore the infinite potential of human artistic creation, both creatively and commercially."
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Universal Music Group (UMG) announced on the 10th (US time) that it has entered into a multi-year licensing agreement and a broader strategic partnership with ElevenLabs, an AI audio research and product company. This marks ElevenLabs' first collaboration with a major record label.
The two companies will collaborate to build a new AI music creation platform leveraging licensed music and artist involvement. Still in development, this platform will offer fans innovative ways to create music alongside participating artists and songwriters, featuring remixes, medleys, new interpretations, and personalized voice experiences. The partnership will also expand into additional products and fan engagement opportunities in the future.
Lucian Grainge, Chairman and CEO of Universal Music Group, stated: "The most exciting possibilities in AI and music lie in placing artists, songwriters, and fans at the center. Both Universal Music Group and ElevenLabs believe that responsible AI can inspire music discovery, deepen artist-fan interaction, and create new revenue streams for creative communities. ElevenLabs' leadership in AI audio brings fresh energy to our expanding partner ecosystem, working together to explore the infinite potential of human artistic creation, both creatively and commercially."
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