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UB Tech’s JD Mall debut: Humanoid robots kick off 618 smart retail operations

UB Tech’s JD Mall debut: Humanoid robots kick off 618 smart retail operations

September 4, 2026
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UB Tech’s JD Mall debut: Humanoid robots kick off 618 smart retail operations

On June 11, JD MALL became the first large-scale commercial complex to integrate humanoid robots into its workforce during the JD.com 618 shopping festival, signaling a major milestone for embodied AI in retail. Developed by UBTech, these robots now handle key operational duties, including greeting visitors, providing directions, answering inquiries, offering smart navigation, and distributing promotional gifts.

Equipped with advanced perception systems and decision-making algorithms, the robots facilitate natural language conversations with shoppers and accurately direct them to specific brand sections. This capability significantly alleviates service bottlenecks during peak traffic periods.

This strategic partnership between JD.com and UBTech represents a critical transition of humanoid robots from controlled lab settings to complex, real-world commercial environments. It highlights the retailer’s forward-looking approach to “human-robot collaboration,” driven by AI advancements that transform robots from mere visual attractions into functional productivity tools.

This pilot program demonstrates that embodied AI can deliver standardized services in dynamic, unstructured settings. As large language models and motion control algorithms continue to evolve, these technologies are poised to redefine offline retail operations, boosting efficiency through digital innovation and establishing a new standard for smart shopping experiences.

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