HomeNew Tools Enhance Creative Output with Reporting and GenAI
Diving into the world of AI-powered campaigns? Well, you're in luck because having a variety of creative assets is your golden ticket to success. It's all about getting your ads seen in the right places and tailoring them to fit different customer needs. And guess what? We've got some shiny new reporting and generative AI features that'll help you whip up a whole bunch of top-notch creative assets to boost your campaign's performance.
Get the Scoop on Your Assets' Performance with:
- Conversion metrics in asset-level reporting, so you can see what's clicking and what's not.
- YouTube video placement reports to make sure your ads are popping up in the right spots.
- Third-party verification to keep your brand safe and sound on YouTube and Display inventory in Performance Max.
Pump Up Your Asset Variety and Streamline Your Work with:
- Generative AI image editing that's about to hit all campaign types, letting you add, remove, or swap out objects in your images.
- Asset generation rolling out to App and Display campaigns, so you can keep the creative juices flowing.
- Easy access to creative tools right from the "Create" menu—no more digging around.
- A cool new partnership with Typeface, making it a breeze to use their platform's assets in Google Ads and Performance Max.
Let's dive deeper into these game-changing features.
Peek Behind the Curtain: Asset Performance and Brand Suitability
Thanks to your feedback, we're rolling out conversion metrics in Performance Max asset reporting worldwide. This way, you can spot which assets are driving those sweet conversions and tweak your creative strategy accordingly. Use this data to find the gems that are boosting your conversion volume or value, then jazz up your asset mix with tools like asset generation, image editing, and video creation to nail that perfect Ad Strength.
Check out the conversion data for your assets with asset-level reporting. You can tweak the columns to see different conversion metrics.
We're also rolling out YouTube video placement reporting for Performance Max, so you can make sure your ads are showing up in places that match your brand's vibe. If you spot a video that's not quite right, you can use account-level placement exclusions in the content suitability center to keep your ads away from it in the future.
And don't forget about third-party verification with YouTube brand safety partners for Performance Max. It's another layer of protection to ensure your video placements are on point. For Display placements, you can request third-party measurement implementation to check the brand safety of your Display inventory, just like you can with Display campaigns.
Get Creative with AI-Powered Image Editing
Back in June, we started rolling out some slick image editing features to help you whip up more image variations and use them across different formats and sizes. You can now:
- Zap objects out of an image
- Add or swap in new objects with a simple prompt
- Stretch out backgrounds
- Crop to fit different aspect ratios
Edit your images by adding, replacing, or removing objects within them.
These features are now available globally in English for all advertisers, with more languages coming soon. Next month, we'll start rolling out image editing to more campaign types beyond Performance Max, including Demand Gen campaigns.
Asset Generation Gets Better and Goes Beyond Performance Max
Generative AI is your new best friend for quickly building fresh creative assets. But we know performance is what really matters to you. Since we first launched asset generation in Performance Max last year, we've been tweaking our image generation model. It's now fine-tuned with advertising performance data to help you create better images and hit your performance goals faster.
And we're not stopping there—we're bringing these generative powers to other campaign types too. We added image generation to Demand Gen campaigns earlier this year, and now asset generation is rolling out to both App and Display campaigns. App campaigns will come with enhanced asset reporting to help you make smarter optimization choices.
We've also made it easier to generate images in Google Ads. Just head to the "Create" menu, and you'll find an option to add assets without having to start a new campaign.
Select "Asset" in the "Create" menu to generate images, create videos, and upload assets. If you're running a Performance Max or Search campaign, you'll see extra options to add sitelinks, callouts, and more.
**Boosting Asset Variety with Our Creative Partners**
If your creative team loves working on other platforms, we've got you covered. Creating a wide range of assets is key, but moving them from one platform to Google Ads can be a hassle. That's why we've teamed up with creative platforms to make the process smoother. Earlier this year, we announced partnerships with Canva, Smartly, and Pencil, and now Typeface is joining the party. With Typeface's integration into the Google Ads API, you can easily use assets created on their platform in your campaigns. Plus, Typeface offers templates for creating images and text that follow best practices for Performance Max campaigns, helping your team scale and achieve better results.
We're super excited for you to try out these new features and see how they can boost your creative and campaign performance. Want to learn more about AI-powered creative tools? Sign up for our upcoming Meet the Expert webinar on October 1st.
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Comments (10)
0/500
![WilliamRamirez]()
Wow, AI-powered ads sound like a game-changer! Tailoring content to fit customer needs is super cool, but I wonder how these tools handle ethical concerns. Excited to see where this tech takes us! 😎
![EricPerez]()
Wow, AI-powered campaigns sound like a game-changer! Tailoring ads with these new tools feels like giving your marketing a superpower. Can’t wait to see how they boost creativity! 🚀
![MarkWilson]()
Whoa, AI-powered campaigns sound like a game-changer! Tailoring ads with these new tools feels like wielding a magic wand for creativity. Can’t wait to see how brands use this to stand out! ✨
![JohnNelson]()
This article's got me hyped about AI in ads! The idea of tailoring campaigns with new tools sounds like a game-changer. Can't wait to see how these creative assets shake up the marketing world! 🚀
![StephenMiller]()
Wow, AI-powered campaigns sound like a game-changer! Tailoring ads with these new tools feels like having a superpower to reach the right audience. Can’t wait to see how this boosts creativity! 🚀
![EdwardEvans]()
These new tools are a lifesaver for my campaigns! The reporting features are spot on, and the GenAI really helps in creating diverse ads. Only wish they were a bit more user-friendly. Still, a solid addition to my toolkit! 📊🎨
Diving into the world of AI-powered campaigns? Well, you're in luck because having a variety of creative assets is your golden ticket to success. It's all about getting your ads seen in the right places and tailoring them to fit different customer needs. And guess what? We've got some shiny new reporting and generative AI features that'll help you whip up a whole bunch of top-notch creative assets to boost your campaign's performance.
Get the Scoop on Your Assets' Performance with:
- Conversion metrics in asset-level reporting, so you can see what's clicking and what's not.
- YouTube video placement reports to make sure your ads are popping up in the right spots.
- Third-party verification to keep your brand safe and sound on YouTube and Display inventory in Performance Max.
Pump Up Your Asset Variety and Streamline Your Work with:
- Generative AI image editing that's about to hit all campaign types, letting you add, remove, or swap out objects in your images.
- Asset generation rolling out to App and Display campaigns, so you can keep the creative juices flowing.
- Easy access to creative tools right from the "Create" menu—no more digging around.
- A cool new partnership with Typeface, making it a breeze to use their platform's assets in Google Ads and Performance Max.
Let's dive deeper into these game-changing features.
Peek Behind the Curtain: Asset Performance and Brand Suitability
Thanks to your feedback, we're rolling out conversion metrics in Performance Max asset reporting worldwide. This way, you can spot which assets are driving those sweet conversions and tweak your creative strategy accordingly. Use this data to find the gems that are boosting your conversion volume or value, then jazz up your asset mix with tools like asset generation, image editing, and video creation to nail that perfect Ad Strength.
And don't forget about third-party verification with YouTube brand safety partners for Performance Max. It's another layer of protection to ensure your video placements are on point. For Display placements, you can request third-party measurement implementation to check the brand safety of your Display inventory, just like you can with Display campaigns.
Get Creative with AI-Powered Image Editing
Back in June, we started rolling out some slick image editing features to help you whip up more image variations and use them across different formats and sizes. You can now:
- Zap objects out of an image
- Add or swap in new objects with a simple prompt
- Stretch out backgrounds
- Crop to fit different aspect ratios
These features are now available globally in English for all advertisers, with more languages coming soon. Next month, we'll start rolling out image editing to more campaign types beyond Performance Max, including Demand Gen campaigns.
Asset Generation Gets Better and Goes Beyond Performance Max
Generative AI is your new best friend for quickly building fresh creative assets. But we know performance is what really matters to you. Since we first launched asset generation in Performance Max last year, we've been tweaking our image generation model. It's now fine-tuned with advertising performance data to help you create better images and hit your performance goals faster.
And we're not stopping there—we're bringing these generative powers to other campaign types too. We added image generation to Demand Gen campaigns earlier this year, and now asset generation is rolling out to both App and Display campaigns. App campaigns will come with enhanced asset reporting to help you make smarter optimization choices.
We've also made it easier to generate images in Google Ads. Just head to the "Create" menu, and you'll find an option to add assets without having to start a new campaign.
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Wow, AI-powered ads sound like a game-changer! Tailoring content to fit customer needs is super cool, but I wonder how these tools handle ethical concerns. Excited to see where this tech takes us! 😎
Wow, AI-powered campaigns sound like a game-changer! Tailoring ads with these new tools feels like giving your marketing a superpower. Can’t wait to see how they boost creativity! 🚀
Whoa, AI-powered campaigns sound like a game-changer! Tailoring ads with these new tools feels like wielding a magic wand for creativity. Can’t wait to see how brands use this to stand out! ✨
This article's got me hyped about AI in ads! The idea of tailoring campaigns with new tools sounds like a game-changer. Can't wait to see how these creative assets shake up the marketing world! 🚀
Wow, AI-powered campaigns sound like a game-changer! Tailoring ads with these new tools feels like having a superpower to reach the right audience. Can’t wait to see how this boosts creativity! 🚀
These new tools are a lifesaver for my campaigns! The reporting features are spot on, and the GenAI really helps in creating diverse ads. Only wish they were a bit more user-friendly. Still, a solid addition to my toolkit! 📊🎨
