Tim Cook Steps Down: What's Next for Apple?

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Tim Cook has announced his intention to step down as CEO in September, passing leadership to hardware chief John Ternus.
While Ternus will inherit one of the most resilient businesses in technology, he enters a markedly different landscape than the one Cook spent decades cultivating. The App Store's 30% commission faces mounting pressure, Apple's once-unquestioned influence over developers is being contested, and the rise of vibe-coded apps is redefining what it means to build on Apple's platform.
Join TechCrunch's Equity podcast hosts Kirsten Korosec, Anthony Ha, and Sean O'Kane as they analyze what this leadership transition means for startups and break down the week's major deals — including SpaceX's $60 billion option on Cursor.
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and all major podcast platforms. You can also follow Equity on X and Threads at @EquityPod.
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Tim Cook has announced his intention to step down as CEO in September, passing leadership to hardware chief John Ternus.
While Ternus will inherit one of the most resilient businesses in technology, he enters a markedly different landscape than the one Cook spent decades cultivating. The App Store's 30% commission faces mounting pressure, Apple's once-unquestioned influence over developers is being contested, and the rise of vibe-coded apps is redefining what it means to build on Apple's platform.
Join TechCrunch's Equity podcast hosts Kirsten Korosec, Anthony Ha, and Sean O'Kane as they analyze what this leadership transition means for startups and break down the week's major deals — including SpaceX's $60 billion option on Cursor.
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and all major podcast platforms. You can also follow Equity on X and Threads at @EquityPod.
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The summit will convene C-suite executives from around the globe to address pressing challenges in global industries, ranging from AI-driven disruption to economic volatility.AI LIVE: The London Summit will gather over 2,000 international leaders und
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