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Google Cloud Enhances AI Media Tools with New Music and Video Features

Google Cloud Enhances AI Media Tools with New Music and Video Features

July 31, 2025
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Google Cloud Enhances AI Media Tools with New Music and Video Features

On Wednesday, Google unveiled upgrades to its Vertex AI cloud platform, boosting several proprietary media-generating AI models.

Lyria, Google’s text-to-music AI, is now in preview for select users, while the Veo 2 video model gains advanced editing and visual effects options. Additionally, Google introduced a voice-cloning feature powered by Chirp 3, its audio processing model, for approved users. The Imagen 3 image generator now offers notably improved performance, according to Google.

Announced at Cloud Next, these updates strengthen Google’s bid to lead the enterprise generative AI market, competing closely with Amazon’s Bedrock platform, which provides similar AI tools.

Google markets Lyria as a replacement for royalty-free music libraries, enabling users to produce songs in diverse styles, from jazz piano solos to lo-fi beats.

Chirp 3 supports speech synthesis in approximately 35 languages. Initially previewed earlier this year, it powers Instant Custom Voice, which can replicate a voice using just 10 seconds of audio and is now widely available. Chirp 3 also enables a new preview tool, Transcription with Diarization, which distinguishes and labels speakers in multi-person recordings.

To curb misuse, Instant Custom Voice undergoes a verification process to ensure proper voice usage permissions, Google says.

Veo 2 now allows users to remove backgrounds, logos, or objects from videos and extend video frames, such as converting landscape footage to portrait. It also supports adjusting camera angles and pacing for AI-generated scenes, creating effects like time lapses or drone-style shots, and can interpolate between specified start and end frames.

These Veo 2 features are currently in preview.

Google noted that Imagen 3’s enhancements improve its ability to remove objects and restore missing or damaged image areas.

All media created by Imagen, Veo, and Lyria (but not Chirp) carries Google’s SynthID watermark. Google emphasized that its generative AI models include safeguards to prevent harmful content creation.

Google did not disclose the training data for its models, a topic often debated due to intellectual property concerns. Some companies train AI on copyrighted material without permission, claiming U.S. fair use protections, though creators frequently challenge this in court.

Google previously informed TechCrunch that it provides opt-out options for model training and an indemnity policy to protect Google Cloud and Vertex AI users from AI-related copyright claims.

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Comments (6)
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CarlMartin
CarlMartin December 5, 2025 at 1:30:38 PM EST

Ces outils de génération musicale et vidéo par IA sont fascinants, mais je m'inquiète un peu de l'impact potentiel sur les artistes... Les capacités de Lyria semblent impressionnantes, j'espère qu'il ne s'agira pas juste d'une autre technologie réservée à une élite. 🎵

BillyGarcía
BillyGarcía August 17, 2025 at 1:01:00 PM EDT

Wow, Google's Vertex AI upgrades sound wild! Text-to-music with Lyria? I’m curious if it can whip up a catchy tune for my next TikTok. But, man, I hope they’re careful with copyright issues on this stuff. 😎

DavidLewis
DavidLewis August 15, 2025 at 7:00:59 AM EDT

Wow, Google's Vertex AI upgrades sound like a game-changer for creators! Text-to-music with Lyria? That's like giving my playlists a sci-fi twist. Can't wait to see how this shakes up the content game! 🎶

RichardHarris
RichardHarris August 13, 2025 at 3:01:01 PM EDT

Lyria sounds like a game-changer for music creation! 🎵 I’m curious if it can nail niche genres like lo-fi jazz. Google’s pushing hard against Amazon’s Bedrock, but I wonder how user-friendly this is for non-techies.

WillieAdams
WillieAdams August 10, 2025 at 7:01:00 PM EDT

Google's new AI music and video tools sound like a game-changer! I'm stoked to see how Lyria creates tunes from just text prompts. Wonder if it can nail my favorite lo-fi vibes? 😎

FrankJackson
FrankJackson August 8, 2025 at 9:00:59 PM EDT

The new Lyria text-to-music AI sounds dope! 🎵 I’m curious how it stacks up against other music generators. Google’s pushing hard with Vertex AI, but I wonder if it’s user-friendly enough for non-techies like me to mess around with.

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