HomeGoogle Photos brings Clueless's iconic closet to life with AI
Google Photos announced a new AI-powered feature on Wednesday that will soon turn photos of your clothes into a digital closet, letting you create fresh outfit combinations and even virtually try them on. The concept clearly draws inspiration from Cher’s iconic virtual wardrobe in the movie "Clueless," where she could browse through her many ensembles while deciding what to wear.
Google says the feature will use AI technology to automatically build a digital copy of your wardrobe based on the clothing items found in your Google Photos library. From within the app, you can filter items by category—such as tops, bottoms, jewelry, and more—then mix and match them to assemble different outfits.
In "Clueless," the digital closet was meant to showcase Cher’s privileged lifestyle. Since then, the fashion industry and numerous startups have attempted to recreate that effortless outfit‑creation experience. Google is betting that AI technology can make a similar tool accessible to everyone—one that will improve over time as AI advances.
Image credit: Google Photos
You can share those outfit ideas with friends or save them to a digital moodboard, where you can store ideas for different occasions like travel, events, date nights, work, and more.
Additionally, a separate feature lets you virtually try on items to preview how they look.
The feature isn’t available yet, but Google says it will begin rolling out to Google Photos on Android later this summer, followed by iOS, and will be found under “Collections.” It will compete with existing apps such as Acloset, Combyne, Pureple, Wearing, Alta, and others.
The company didn’t share detailed information about how the AI works, but noted that it will recognize clothing and accessories in your library to create individual snapshots. While the AI can likely pull images from well‑lit, full‑body photos, you’ll probably get better results by photographing your clothes yourself—much like Cher did.
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Google Photos announced a new AI-powered feature on Wednesday that will soon turn photos of your clothes into a digital closet, letting you create fresh outfit combinations and even virtually try them on. The concept clearly draws inspiration from Cher’s iconic virtual wardrobe in the movie "Clueless," where she could browse through her many ensembles while deciding what to wear.
Google says the feature will use AI technology to automatically build a digital copy of your wardrobe based on the clothing items found in your Google Photos library. From within the app, you can filter items by category—such as tops, bottoms, jewelry, and more—then mix and match them to assemble different outfits.
In "Clueless," the digital closet was meant to showcase Cher’s privileged lifestyle. Since then, the fashion industry and numerous startups have attempted to recreate that effortless outfit‑creation experience. Google is betting that AI technology can make a similar tool accessible to everyone—one that will improve over time as AI advances.
Image credit: Google Photos
You can share those outfit ideas with friends or save them to a digital moodboard, where you can store ideas for different occasions like travel, events, date nights, work, and more.
Additionally, a separate feature lets you virtually try on items to preview how they look.
The feature isn’t available yet, but Google says it will begin rolling out to Google Photos on Android later this summer, followed by iOS, and will be found under “Collections.” It will compete with existing apps such as Acloset, Combyne, Pureple, Wearing, Alta, and others.
The company didn’t share detailed information about how the AI works, but noted that it will recognize clothing and accessories in your library to create individual snapshots. While the AI can likely pull images from well‑lit, full‑body photos, you’ll probably get better results by photographing your clothes yourself—much like Cher did.
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