HomeGenerative AI Boosts Visual Storytelling in Demand Gen
Last year, Google introduced Demand Gen campaigns, which help advertisers generate and convert new demand through visual storytelling on platforms like YouTube, YouTube Shorts, Discover, and Gmail. Now, Google is equipping brands and agencies with even more tools to craft compelling stories in the fast-paced, non-linear digital world.
Starting today, advertisers worldwide can access generative image tools in Demand Gen campaigns, initially in English, with more languages coming later this year. These tools, powered by Google AI, let you create stunning, high-quality image assets quickly using your prompts. Plus, if you've got images that are already doing well, you can use the new "Generate more like this" feature to create similar options.
Multiply your creative impact in seconds
With these generative image tools, you can test new creative ideas more efficiently, whether you're trying out different types of images or starting from scratch. Your knowledge and expertise play a big role in helping Google AI generate images that fit your business or client's needs perfectly.
For instance, if you're running an outdoor lifestyle brand selling camping gear, you could use a prompt like "vibrantly colored tents illuminated under the Aurora Borealis" to create images that would catch the eye of folks planning a camping trip to Iceland.
Demand Gen now lets you use text prompts to generate additional image assets tailored to your preferences.
You're always in the driver's seat, deciding which suggested images make it into your campaigns. Google is committed to responsible development of generative AI technology, ensuring fairness, privacy, and security. We stick to our Google Ads policies and use extra technical measures to make sure the images created by our generative tools are novel and unique. Google AI won't ever produce two identical images. Plus, all images generated by Google Ads come with identifiers, like an open-standard markup visible on tools like Google Image Search, and a SynthID, an imperceptible digital watermark that's tough to mess with, even with screenshots, filters, or compression. Check out our support page for more on eligibility and safety principles for generated images in Google Ads.
More resources to help you flex your creative storytelling on YouTube and Google
To keep your audience engaged and deliver results, you need to mix up your creative strategy with multi-format ads. Advertisers who use both video and image ads in Demand Gen campaigns see 6% more conversions per dollar than those using only images.1
Here are some tips to help you craft the right creatives for Demand Gen campaigns:
- Give Google AI the right assets — Stick to the rule of three and include at least 3 images and videos in each aspect ratio (vertical, square, and landscape) to reach as many people as possible across all available spaces. Make sure your assets feel at home in each format. For YouTube Shorts, go for vertical videos that feel genuine and connect with your audience.
- Use high-quality, relevant visuals — High-quality, high-resolution videos and images build trust and inspire action. If you're a retailer, product feeds can tailor your ads to customers' interests. Add aspirational short text and images to your Merchant Center feeds to boost consideration. On average, advertisers see 33% more conversions at a similar cost per action (CPA) by using product feeds in Demand Gen campaigns.2
- Evaluate and optimize performance — Use a test-and-learn approach to tweak your creatives for your specific audience and goals. Check out asset reports to make smart decisions about optimizing your creatives.
For more on creating the right creatives for Demand Gen, check out our latest creative excellence guide. And for general advice on audiences, bidding, and campaign setup, take a look at our best practices guide.
Don't miss Google Marketing Live 2024 for more exciting product updates. Register now for the virtual livestream on May 21, 2024, at 9 a.m. PT, and discover how you can leverage Google AI for your business.
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Comments (53)
0/500
![DavidRodriguez]()
Die Integration von KI in Werbekampagnen ist echt clever, aber ich frage mich, ob das am Ende zu noch mehr personalisierter Werbung führt, die einen verfolgt... Hoffentlich bleibt die Kontrolle beim Nutzer. Die Idee mit den visuellen Stories auf Shorts klingt trotzdem praktisch für Marken.
![ThomasScott]()
This AI storytelling stuff is wild! Google's new tools make ads pop on YouTube. Can't wait to see brands get creative with this! 🎥
![JohnWilson]()
This AI storytelling stuff is wild! Google’s Demand Gen campaigns sound like a game-changer for ads. I’m curious how smaller brands can keep up with big players using these tools. 🤔
![RobertMartin]()
GoogleのDemand Genキャンペーンでの視覚的ストーリーテリングが、生成AIによって大きく向上しました！YouTubeなどで注目を集めるストーリーを作るのに役立ちます。もう少しユーザーフレンドリーだといいんですけどね。それでも素晴らしいツールです！🌟
![MiaDavis]()
구글의 Demand Gen 캠페인에서 시각적 스토리텔링이 생성 AI 덕분에 정말 좋아졌어요! 유튜브 등에서 주목받는 스토리를 만드는 데 도움이 됩니다. 사용자 친화적이었으면 좋겠지만, 그래도 훌륭한 도구예요! 🚀
![AnthonyJohnson]()
¡La IA generativa ha transformado completamente nuestro storytelling visual! Es increíble cuánto más atractivas se han vuelto nuestras campañas de Demand Gen. El único inconveniente es la curva de aprendizaje, pero una vez que le coges el truco, los resultados son impresionantes. Definitivamente un cambio de juego para los marketers! 🎨
Last year, Google introduced Demand Gen campaigns, which help advertisers generate and convert new demand through visual storytelling on platforms like YouTube, YouTube Shorts, Discover, and Gmail. Now, Google is equipping brands and agencies with even more tools to craft compelling stories in the fast-paced, non-linear digital world.
Starting today, advertisers worldwide can access generative image tools in Demand Gen campaigns, initially in English, with more languages coming later this year. These tools, powered by Google AI, let you create stunning, high-quality image assets quickly using your prompts. Plus, if you've got images that are already doing well, you can use the new "Generate more like this" feature to create similar options.
Multiply your creative impact in seconds
With these generative image tools, you can test new creative ideas more efficiently, whether you're trying out different types of images or starting from scratch. Your knowledge and expertise play a big role in helping Google AI generate images that fit your business or client's needs perfectly.
For instance, if you're running an outdoor lifestyle brand selling camping gear, you could use a prompt like "vibrantly colored tents illuminated under the Aurora Borealis" to create images that would catch the eye of folks planning a camping trip to Iceland.
You're always in the driver's seat, deciding which suggested images make it into your campaigns. Google is committed to responsible development of generative AI technology, ensuring fairness, privacy, and security. We stick to our Google Ads policies and use extra technical measures to make sure the images created by our generative tools are novel and unique. Google AI won't ever produce two identical images. Plus, all images generated by Google Ads come with identifiers, like an open-standard markup visible on tools like Google Image Search, and a SynthID, an imperceptible digital watermark that's tough to mess with, even with screenshots, filters, or compression. Check out our support page for more on eligibility and safety principles for generated images in Google Ads.
More resources to help you flex your creative storytelling on YouTube and Google
To keep your audience engaged and deliver results, you need to mix up your creative strategy with multi-format ads. Advertisers who use both video and image ads in Demand Gen campaigns see 6% more conversions per dollar than those using only images.1
Here are some tips to help you craft the right creatives for Demand Gen campaigns:
- Give Google AI the right assets — Stick to the rule of three and include at least 3 images and videos in each aspect ratio (vertical, square, and landscape) to reach as many people as possible across all available spaces. Make sure your assets feel at home in each format. For YouTube Shorts, go for vertical videos that feel genuine and connect with your audience.
- Use high-quality, relevant visuals — High-quality, high-resolution videos and images build trust and inspire action. If you're a retailer, product feeds can tailor your ads to customers' interests. Add aspirational short text and images to your Merchant Center feeds to boost consideration. On average, advertisers see 33% more conversions at a similar cost per action (CPA) by using product feeds in Demand Gen campaigns.2
- Evaluate and optimize performance — Use a test-and-learn approach to tweak your creatives for your specific audience and goals. Check out asset reports to make smart decisions about optimizing your creatives.
For more on creating the right creatives for Demand Gen, check out our latest creative excellence guide. And for general advice on audiences, bidding, and campaign setup, take a look at our best practices guide.
Don't miss Google Marketing Live 2024 for more exciting product updates. Register now for the virtual livestream on May 21, 2024, at 9 a.m. PT, and discover how you can leverage Google AI for your business.
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Die Integration von KI in Werbekampagnen ist echt clever, aber ich frage mich, ob das am Ende zu noch mehr personalisierter Werbung führt, die einen verfolgt... Hoffentlich bleibt die Kontrolle beim Nutzer. Die Idee mit den visuellen Stories auf Shorts klingt trotzdem praktisch für Marken.
This AI storytelling stuff is wild! Google's new tools make ads pop on YouTube. Can't wait to see brands get creative with this! 🎥
This AI storytelling stuff is wild! Google’s Demand Gen campaigns sound like a game-changer for ads. I’m curious how smaller brands can keep up with big players using these tools. 🤔
GoogleのDemand Genキャンペーンでの視覚的ストーリーテリングが、生成AIによって大きく向上しました！YouTubeなどで注目を集めるストーリーを作るのに役立ちます。もう少しユーザーフレンドリーだといいんですけどね。それでも素晴らしいツールです！🌟
구글의 Demand Gen 캠페인에서 시각적 스토리텔링이 생성 AI 덕분에 정말 좋아졌어요! 유튜브 등에서 주목받는 스토리를 만드는 데 도움이 됩니다. 사용자 친화적이었으면 좋겠지만, 그래도 훌륭한 도구예요! 🚀
¡La IA generativa ha transformado completamente nuestro storytelling visual! Es increíble cuánto más atractivas se han vuelto nuestras campañas de Demand Gen. El único inconveniente es la curva de aprendizaje, pero una vez que le coges el truco, los resultados son impresionantes. Definitivamente un cambio de juego para los marketers! 🎨
