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Apple Expands Intelligence to EU with Priority Notifications

Apple Expands Intelligence to EU with Priority Notifications

April 10, 2025
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Apple Intelligence, the iPhone maker's set of AI-powered tools and features, is rolling out some cool new stuff. One of the biggest announcements made on Monday is the introduction of Priority Notifications. This feature lets Apple's AI pick out your most urgent notifications and put 'em right at the top of your list, so you don't have to sift through a bunch of junk to find what's important. Plus, there are updates coming to the Image Playground app and the Mac. And guess what? Apple Intelligence is now available to iPhone and iPad users in the EU, and to Apple Vision Pro users in the U.S. who speak English.

These changes are hitting the scene with the release of Apple's new software versions: iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4.

Apple's also making its AI features available in a bunch of new languages, like French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Chinese (simplified). They've even added localized English for folks in Singapore and India.

Even though Apple Intelligence was unveiled at last year's Worldwide Developers Conference as their shiny new generative AI offering, they weren't quite ready to roll out everything at once. So, they've been slowly dropping updates since iOS 18.1, when Apple Intelligence first went live. Stuff like ChatGPT integration and Image Playground didn't show up until iOS 18.2 and iPadOS 18.2, and macOS Sequoia 15.2, which came out months later.

Image Credits:Apple

Of the new features coming out on Monday, Priority Notifications might just be the most handy, if they get it right. Instead of having to dig through all your notifications to find the important stuff, you'll see the ones that really matter right at the top.

There are other Apple Intelligence upgrades coming today too. You can now make a "memory movie" on your Mac just by typing a description, and Image Playground has a new Sketch style for creating detailed academic sketches.

Apple had said its AI suite would hit the EU in April 2025, but they blamed the delay on EU tech regulations, like the Digital Markets Act.

Meanwhile, Vision Pro users will get to play with AI features like Writing Tools, Image Playground, Genmoji, and more, now that Apple Intelligence is expanding to the mixed reality platform.

The update also throws in some new emojis, like a paint splatter, a face with bags under its eyes, a fingerprint, a root vegetable, and a shovel, to name a few.

And don't forget, the recently announced recipe companion, Apple News+ Food, is dropping on Monday too, along with new child safety features and other tweaks to the revamped Apple Photos app and other Apple services.

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Comments (48)
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KevinJohnson
KevinJohnson June 19, 2026 at 4:00:22 AM EDT

About time Apple brought its AI features to the EU! Priority Notifications sounds cool but I bet it'll just highlight emails from my boss while ignoring memes from friends 😂

NicholasWalker
NicholasWalker October 5, 2025 at 12:30:34 AM EDT

Apple這次的通知優先順序功能感覺終於跟上了Android的步伐😂 不過AI判斷什麼是「重要通知」的標準有點令人好奇,會不會把老闆的訊息和促銷廣告搞混啊?希望後續可以自己調整權重設定...

JuanLewis
JuanLewis August 21, 2025 at 11:01:16 AM EDT

This Priority Notifications thing sounds dope! Apple’s AI picking my urgent alerts? That’s like having a personal assistant who actually gets me. Can’t wait to try it out! 😎

PeterMartinez
PeterMartinez April 26, 2025 at 5:00:27 AM EDT

As notificações prioritárias da Apple são ótimas! Não perco mais mensagens importantes. É como ter um assistente pessoal organizando tudo. Só queria que também priorizasse alertas de redes sociais. Ainda assim, economiza muito tempo! 😎

RalphSanchez
RalphSanchez April 23, 2025 at 6:31:08 AM EDT

애플의 우선 알림 기능 덕분에 중요한 메시지를 놓치지 않아요! 개인 비서가 정리해주는 느낌이에요. 소셜 미디어 알림도 우선순위를 매겨주면 좋겠어요. 그래도 시간 절약에 큰 도움이 되네요! 😄

AnthonyHernández
AnthonyHernández April 23, 2025 at 2:58:36 AM EDT

Apple's Priority Notifications are a game-changer! No more missing important stuff in the sea of notifications. It's super handy, but sometimes it misses the mark. Still, a solid upgrade for my iPhone! 📲👍

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