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Anthropic adjusts Claude pricing for India, its largest market after the US

Anthropic adjusts Claude pricing for India, its largest market after the US

September 23, 2026
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Anthropic has begun adjusting Claude’s pricing for India, its largest market outside the U.S., as global AI firms increasingly customize offerings to capture users in the world’s most populous country.

Localized pricing is now visible for some Indian users on Claude’s website and mobile apps. However, Anthropic has not yet enabled payments through the Unified Payments Interface (UPI), India’s dominant instant payment system. Users must still pay via credit card or through Apple and Google’s app store billing. This contrasts with OpenAI, which launched Indian rupee pricing for ChatGPT in August with UPI support.

Indian Claude users have long requested rupee-denominated subscriptions, as dollar pricing and currency conversion created friction. This move is significant because India accounts for 5.8% of global Claude usage, making it the service’s second-largest market after the U.S., according to Anthropic.

On Claude’s Indian website, Anthropic lists Claude Pro at ₹2,000 (approximately $21) per month when billed annually, compared to $17 in the U.S. Claude Max starts at ₹11,999 (around $125) per month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat per month, compared to $20 in the U.S. These India prices include local taxes. Additionally, prices on Claude’s mobile apps differ slightly from those on the website.

Anthropic starts localizing Claude pricing for India, its biggest market after the US

Claude’s India Rupee pricingImage Credits:Anthropic / TechCrunch

The Indian rupee pricing coincides with Anthropic’s expanding focus on India. The company opened an office in Bengaluru in February, following an October announcement, and appointed former Microsoft India managing director Irina Ghose to lead its business in the country in January. Anthropic has also partnered with Indian IT giants Infosys and Tata Consultancy Services recently to scale enterprise AI deployments.

This expansion faced a setback in June when Anthropic abruptly suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers and startup founders to explore alternatives to American AI models. The restriction on Fable 5 has since been lifted, though access to Mythos 5 remains limited.

India has become an increasingly vital market for AI companies, driven by its large pool of developers and technology workers. However, converting widespread usage into paid subscriptions remains a challenge in this price-sensitive market.

Anthropic did not respond to a request for comment on the Indian rupee pricing rollout.

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