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White House Ditches AI Label for ‘Super Intelligence’

White House Ditches AI Label for ‘Super Intelligence’

October 5, 2026
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White House Ditches AI Label for ‘Super Intelligence’

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This week, the White House gathered nearly every major tech CEO in one room — including Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei — to sign an AI safety pledge that President Donald Trump described as “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” while Meta and OpenAI work to make their AI products more user-friendly, even as the largest financial investments in AI continue to flow from the enterprise sector.

In this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane explore this week’s key AI developments, the difficult economics of consumer AI, shifting IPO market dynamics, and several notable startup deals.

Regarding startups, join us at TechCrunch Disrupt 2026, where Equity will launch with a live broadcast on the Builders Stage at 9 a.m. Use code Equity25 to receive 25% off your tickets.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and all other platforms. You can also follow Equity on X and Threads at @EquityPod.

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