Google 允许网站选择退出 AI 搜索，赋予出版商对生成式 AI 使用的控制权

Google has officially announced the launch of a new control feature, designed to empower website owners with greater autonomy over how their content appears in generative AI search results.

Google 已正式宣布推出一项新的控制功能，旨在赋予网站所有者更大的自主权，以决定其内容在生成式 AI 搜索结果中的呈现方式。

Initially rolled out to select website owners in the UK, Google emphasizes the importance of collaborating with regulatory bodies like the UK's Competition and Markets Authority. The company is conducting thorough testing before expanding this feature globally.

该功能最初在英国部分网站所有者中推出，Google 强调与英国竞争与市场管理局等监管机构合作的重要性。在将此功能扩展至全球之前，该公司正在进行全面测试。

New Opt-Out Switch

Google will integrate a new opt-out toggle into its existing website management tools. This feature allows site owners to independently determine whether their websites are included in Google's generative AI search capabilities.

新的退出开关

Google 将把一个新的退出开关集成到其现有的网站管理工具中。此功能允许网站所有者独立决定其网站是否包含在 Google 的生成式 AI 搜索功能中。

The affected features include the widely anticipated AI Overviews and AI-powered streams. Additionally, website owners can choose whether their content contributes to generating related AI responses.

受影响的特性包括备受期待的 AI 概览（AI Overviews）和 AI 驱动的内容流。此外，网站所有者还可以选择其内容是否有助于生成相关的 AI 回复。

Independent of Regular Search

Opting out of generative AI search will not negatively impact a site's visibility in standard search results. Google has confirmed that this control feature will not influence regular search rankings.

独立于常规搜索

退出生成式 AI 搜索不会对网站在标准搜索结果中的可见性产生负面影响。Google 确认，此控制功能不会影响常规搜索排名。

According to media reports, this setting applies exclusively to the mentioned Google Search products. The standalone AI assistant app, Gemini, remains unaffected by this toggle.

据媒体报道，此设置仅适用于上述 Google 搜索产品。独立的 AI 助手应用 Gemini 不受此开关的影响。