Google 允許網站選擇退出 AI 搜尋，賦予出版商對生成式 AI 使用的控制權

Google has officially announced the launch of a new control feature, designed to empower website owners with greater autonomy over how their content appears in generative AI search results.

Google 已正式宣佈推出一項新的控制功能，旨在賦予網站所有者更大的自主權，以決定其內容在生成式 AI 搜尋結果中的呈現方式。

Initially rolled out to select website owners in the UK, Google emphasizes the importance of collaborating with regulatory bodies like the UK's Competition and Markets Authority. The company is conducting thorough testing before expanding this feature globally.

該功能最初在英國部分網站所有者中推出，Google 強調與英國競爭與市場管理局等監管機構合作的重要性。在將此功能擴充套件至全球之前，該公司正在進行全面測試。

New Opt-Out Switch

Google will integrate a new opt-out toggle into its existing website management tools. This feature allows site owners to independently determine whether their websites are included in Google's generative AI search capabilities.

新的退出開關

Google 將把一個新的退出開關整合到其現有的網站管理工具中。此功能允許網站所有者獨立決定其網站是否包含在 Google 的生成式 AI 搜尋功能中。

The affected features include the widely anticipated AI Overviews and AI-powered streams. Additionally, website owners can choose whether their content contributes to generating related AI responses.

受影響的特性包括備受期待的 AI 概覽（AI Overviews）和 AI 驅動的內容流。此外，網站所有者還可以選擇其內容是否有助於生成相關的 AI 回覆。

Independent of Regular Search

Opting out of generative AI search will not negatively impact a site's visibility in standard search results. Google has confirmed that this control feature will not influence regular search rankings.

獨立於常規搜尋

退出生成式 AI 搜尋不會對網站在標準搜尋結果中的可見性產生負面影響。Google 確認，此控制功能不會影響常規搜尋排名。

According to media reports, this setting applies exclusively to the mentioned Google Search products. The standalone AI assistant app, Gemini, remains unaffected by this toggle.

據媒體報道，此設定僅適用於上述 Google 搜尋產品。獨立的 AI 助手應用 Gemini 不受此開關的影響。