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Red Fruit Short Drama Accused of Using AI to Steal Ordinary People’s Faces; No Official Response
The short video industry is currently facing a controversy involving AI-related infringement. Red Fruit Short Drama’s production "The Peach Hairpin" has been accused of using AI to "steal faces"—taking the likenesses of ordinary people without permission—sparking public concern. The issue began after a social media user alleged that their personal photo was used without authorization in AI-generated content.
Comparative data reveals that the costumes, makeup, accessories, and physical features of the drama’s characters closely match those in the victim’s photo. Moreover, because the characters were portrayed negatively, the dispute over infringement of portrait rights and reputation rights has intensified.
This is not an isolated incident. As generative AI reduces costs and boosts efficiency in micro-short drama production, the unauthorized use of portraits has become a persistent issue in the industry. Surveys indicate that many top celebrities—such as Xiao Zhan, Dilraba Dilmet, Zhang Ruoyun, and Jing Tian—have been victims of AI face-swapping short videos. While AI technology can greatly enhance production efficiency and lower the entry barrier, the absence of copyright protections during material acquisition and model training has raised concerns about "destructive innovation."
As of now, Red Fruit Short Drama has not issued any public statement. This incident underscores the legal gaps in generative AI’s application within the content industry: when technological progress outpaces regulatory frameworks, the rights of both ordinary individuals and celebrities face new challenges in the digital age.
Industry experts argue that only through clear compliance, authorization, and transparency mechanisms can AI evolve from an "infringement tool" into a true productivity engine for the content industry. This controversy may push the industry to expedite the creation of a system for tracing and reviewing the sources of generative AI materials.
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The short video industry is currently facing a controversy involving AI-related infringement. Red Fruit Short Drama’s production "The Peach Hairpin" has been accused of using AI to "steal faces"—taking the likenesses of ordinary people without permission—sparking public concern. The issue began after a social media user alleged that their personal photo was used without authorization in AI-generated content.
Comparative data reveals that the costumes, makeup, accessories, and physical features of the drama’s characters closely match those in the victim’s photo. Moreover, because the characters were portrayed negatively, the dispute over infringement of portrait rights and reputation rights has intensified.
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As of now, Red Fruit Short Drama has not issued any public statement. This incident underscores the legal gaps in generative AI’s application within the content industry: when technological progress outpaces regulatory frameworks, the rights of both ordinary individuals and celebrities face new challenges in the digital age.
Industry experts argue that only through clear compliance, authorization, and transparency mechanisms can AI evolve from an "infringement tool" into a true productivity engine for the content industry. This controversy may push the industry to expedite the creation of a system for tracing and reviewing the sources of generative AI materials.
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