HomeNBA Launches Official AI Assistant, Powered by Alibaba, to Transform Sports Ecosystem
As artificial intelligence becomes deeply embedded in sports, NBA China has launched its first official large model application, "NBA Chat." This marks a major advancement in digital interaction for professional basketball.
Powered by Alibaba’s Qwen large model, this assistant offers fans 24/7 basketball Q&A and interactive features. Through the NBA China app, users can chat with this "digital basketball expert" in real time, getting accurate answers on historical stats, game rules, or the latest on-court news.
This partnership goes beyond basic technical integration—it's the latest step in Alibaba’s expanding sports ecosystem. Over the years, Alibaba has pursued digital transformation in sports, starting with its role as a global Olympic partner in 2017, embedding cloud computing and AI into major international events.
Recently, Alibaba’s long-term strategic deal with UEFA has drawn attention. Under the agreement, Alibaba is now the exclusive AI, cloud computing, and e-commerce partner for several UEFA competitions and the 2028 European Cup.
From the NBA to the European Cup, Alibaba leverages AI to transform complex match data into fan-friendly interactive experiences. This "AI + Sports" model boosts the digital appeal of sports brands and signals a shift from passive viewing to personalized, interactive engagement.
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As artificial intelligence becomes deeply embedded in sports, NBA China has launched its first official large model application, "NBA Chat." This marks a major advancement in digital interaction for professional basketball.
Powered by Alibaba’s Qwen large model, this assistant offers fans 24/7 basketball Q&A and interactive features. Through the NBA China app, users can chat with this "digital basketball expert" in real time, getting accurate answers on historical stats, game rules, or the latest on-court news.
This partnership goes beyond basic technical integration—it's the latest step in Alibaba’s expanding sports ecosystem. Over the years, Alibaba has pursued digital transformation in sports, starting with its role as a global Olympic partner in 2017, embedding cloud computing and AI into major international events.
Recently, Alibaba’s long-term strategic deal with UEFA has drawn attention. Under the agreement, Alibaba is now the exclusive AI, cloud computing, and e-commerce partner for several UEFA competitions and the 2028 European Cup.
From the NBA to the European Cup, Alibaba leverages AI to transform complex match data into fan-friendly interactive experiences. This "AI + Sports" model boosts the digital appeal of sports brands and signals a shift from passive viewing to personalized, interactive engagement.
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