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Home Appliance Giants Bet on Physical AI as Large Models Enter Daily Life

Home Appliance Giants Bet on Physical AI as Large Models Enter Daily Life

March 18, 2026
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Home Appliance Giants Bet on Physical AI as Large Models Enter Daily Life

The recently opened AWE 2026 (China Household Appliances and Consumer Electronics Expo) in Shanghai signals a shift in the tech landscape. If you still view AI as merely a chat window on your screen, the robotic vacuum that climbs stairs, AI glasses that "identify ingredients," and the robotic arm "writing calligraphy" on display will completely reshape your understanding. This year, "Embodied AI" has officially entered the second phase of consumer electronics.

Entering the 140,000-square-meter exhibition space, the most striking trend is how traditional home appliance giants are collectively redefining their products with large AI models. Roborock occupied an entire hall, showcasing its full lineup of "Embodied AI" innovations—from robots that fold laundry to all-in-one home assistants. At the same time, Tesla's humanoid robot Optimus and EcoVacs' AI-powered companion pet "Mao Tu'er" became major crowd-pullers. Robots are no longer lab experiments but are quickly turning into "family members" you can bring home for just ¥3,999.

The kitchen appliance sector is also getting a "brain upgrade." Robam introduced AI cooking glasses featuring the "Shen Shi Large Model," which can guide you on salt measurements and when to flip ingredients via an AR overlay; Fotile presented a fully integrated automated cooking system. As TCL officials noted, AI is moving beyond early-stage "smart for smart's sake" to genuinely solve user pain points.

Moreover, established industry leaders such as Haier Smart Home, Gree, and Hisense also showcased their "AI muscle." From companion robots that detect falls in the elderly to the Musie smart bed that responds in milliseconds, AI is moving from the cloud into real-world scenarios. In 2026, large AI models are fully integrated into daily life, and the boundary between the physical and digital worlds is rapidly fading.

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