HomeAlibaba's Qwen AI Event Draws Over 130 Million Participants for Spring Festival Services
On February 17 at midnight, the official Alipay Qwen App released key figures from its "Qwen Treats" Lunar New Year campaign. Throughout the promotion, more than 130 million users completed a variety of daily service tasks through Qwen, including ordering bubble tea, stocking up on festival goods, purchasing movie tickets, and booking flights and hotels. In just 11 days, users collectively called on the assistant with "Qwen, help me" 5 billion times, demonstrating the AI's deep integration into holiday consumption and daily life routines.
Qwen noted that the phrase "Qwen, help me" is becoming a habitual user request. Since the second phase of "Qwen Treats" launched on February 14, AI-powered movie ticket orders on the platform surged dramatically, growing 372-fold compared to the prior period. Growth was especially strong in third- and fourth-tier cities, where orders skyrocketed by 782 times. Zhang Yimou's spy thriller "Silent Awakening" emerged as the top choice for users buying tickets through the assistant.
Simultaneously, over the past two days, AI-driven ticket orders rose 22-fold, while AI orders for flights and other transportation jumped more than seven times. Demand from lower-tier markets continued to gain momentum, with nearly half of all AI orders originating from county-level cities. Significantly, the simplicity of Qwen's "one-command ordering" helped bridge age and regional gaps. Close to 4 million users aged 60 and above tried AI ordering for the first time during the campaign, further improving the accessibility and inclusiveness of smart lifestyle services.
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![DennisAllen]()
130 миллионов участников за праздники — это впечатляющие цифры! 😲 Интересно, как Alibaba удалось так эффективно масштабировать сервис. Но не приведет ли такая массовость к падению качества обслуживания? В России подобные AI-кампании пока не так популярны, но, кажется, скоро дойдет и до нас.
On February 17 at midnight, the official Alipay Qwen App released key figures from its "Qwen Treats" Lunar New Year campaign. Throughout the promotion, more than 130 million users completed a variety of daily service tasks through Qwen, including ordering bubble tea, stocking up on festival goods, purchasing movie tickets, and booking flights and hotels. In just 11 days, users collectively called on the assistant with "Qwen, help me" 5 billion times, demonstrating the AI's deep integration into holiday consumption and daily life routines.
Qwen noted that the phrase "Qwen, help me" is becoming a habitual user request. Since the second phase of "Qwen Treats" launched on February 14, AI-powered movie ticket orders on the platform surged dramatically, growing 372-fold compared to the prior period. Growth was especially strong in third- and fourth-tier cities, where orders skyrocketed by 782 times. Zhang Yimou's spy thriller "Silent Awakening" emerged as the top choice for users buying tickets through the assistant.
Simultaneously, over the past two days, AI-driven ticket orders rose 22-fold, while AI orders for flights and other transportation jumped more than seven times. Demand from lower-tier markets continued to gain momentum, with nearly half of all AI orders originating from county-level cities. Significantly, the simplicity of Qwen's "one-command ordering" helped bridge age and regional gaps. Close to 4 million users aged 60 and above tried AI ordering for the first time during the campaign, further improving the accessibility and inclusiveness of smart lifestyle services.
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130 миллионов участников за праздники — это впечатляющие цифры! 😲 Интересно, как Alibaba удалось так эффективно масштабировать сервис. Но не приведет ли такая массовость к падению качества обслуживания? В России подобные AI-кампании пока не так популярны, но, кажется, скоро дойдет и до нас.
