Afu’s Weight Loss Drive: 400,000 Users Shed 410,000 Jin Ahead of 21-Day Challenge

Is this trending project on your radar? On July 2, Ant Afu shared an update on its "Scientific Weight Loss 100 Million Catties" campaign: more than 400,000 participants have logged their weight, shedding a combined 410,000 catties—averaging roughly one catty per person. To keep the momentum going, Afu has introduced additional rewards and officially launched the "21-Day Check-in Challenge" today, prompting users to ask, "Is Afu really serious about this?"

Boosted Rewards! The 21-Day Challenge Is Now Live

The "21-Day Check-in Challenge" kicked off today. Under the rules, Afu will host a new challenge daily starting July 2. Participants who sign up and maintain daily weigh-ins for 21 days can split a prize pool of 100,000 yuan. Note that each user may only join one session at a time. Missing three consecutive check-ins results in disqualification from the current prize, though users remain eligible for future sessions.

Reporters discovered that the process is seamless: after signing up, users simply weigh themselves and sync their data to complete a check-in. This initial session serves as the basic version, with varied game modes and surprises planned for subsequent rounds.

Many users responded enthusiastically, with one stating, "I signed up the moment I got the scale," while others declared, "See you in 21 days!" As demand for scales surges, current users face a short wait for delivery. "Getting an intelligent body fat scale for less than the cost of a milk tea is a steal," joked one latecomer, adding that the wait is worth it.

Aligning with national efforts to promote weight management and healthy lifestyles, Ant Afu—the country’s leading health AI application—launched the "Scientific Weight Loss 100 Million Catties" campaign last week. The initiative leverages AI and digital tools to simplify weight management, boost health awareness, and enhance self-care. Through the Afu App, users can acquire an AI body fat scale for just 1 cent, plus a 9.9 yuan shipping fee. Once paired, users access 18 physical metrics, including weight, body fat percentage, muscle mass, visceral fat, and BMI, along with professional insights and personalized diet and exercise recommendations.

410,000 Catties Shed!400,000 Users Weigh In Within a Week

Since the campaign’s launch, Afu body fat scales have been in high demand. Increasing numbers of users have received their devices and begun daily monitoring and weight loss planning, using AI-driven insights to refine their routines. The Afu platform also displays the collective weight loss contributed by each participant.

Recent data reveals that since June 26, over 400,000 users nationwide have weighed themselves within a week, losing a total of 410,000 catties—an average of about one catty per person. With the 21-day challenge now underway, this summer is poised to ignite a new wave of fitness trends.

An Ant Afu representative noted that 400,000 users have taken the first step toward scientific weight management. The focus now shifts to long-term consistency. The upcoming 21-day check-in challenge is designed to foster healthy habits, with future iterations gradually upgrading to support step-by-step weight and body fat management.

As more users join the scientific weight loss movement, the 21-day weight and body fat management challenge will encourage regular monitoring and sustained commitment to healthy living, integrating scientific weight management into everyday routines.