Baidu restructured its Mobile Ecosystem Group merging business and e-commerce units into a major business department while upgrading its Digital Human Innovation Unit to an independent department. Its digital human brand Huibo Star relaunched as Baidu Yijing with a multi-agent platform for live streaming video and real-time interaction. By end of 2025 over 100000 digital anchors served 30 industries. A Lu Yonghao digital human livestream drew 13 million viewers generating 55 million yuan GMV. The move aims to monetize AI across commerce and e-commerce.





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